Track Tech

Track Tech is a race management ecosystem designed for racers and crew to stay connected and up to date with real-time race information from anywhere on or off the racetrack.

In the world motor racing, the technology managing racer logistics and event information is notoriously lacking a modern day overhaul. Most motor enthusiast race sites that still use websites developed in the early 2000’s

Design a racer-focused experience on Mobile for users to follow import information and track weather, race and performance data live and from anywhere on the track
Design a Desktop management platform for
crew, managers and event organizers to review
and update event information efficiently.
Design A way to incorporate multiple racetracks and events potentially happening simultaneously across multiple states so that racers get their information in-time and for the correct location.

Design a racer-focused experience on Mobile for users to follow import information and track weather, race and performance data live and from anywhere on the track
Design a Desktop management platform for
crew, managers and event organizers to review
and update event information efficiently.
Design A way to incorporate multiple racetracks and events potentially happening simultaneously across multiple states so that racers get their information in-time and for the correct location.

Design a racer-focused experience on Mobile for users to follow import information and track weather, race and performance data live and from anywhere on the track
Design a Desktop management platform for
crew, managers and event organizers to review
and update event information efficiently.
Design A way to incorporate multiple racetracks and events potentially happening simultaneously across multiple states so that racers get their information in-time and for the correct location.

Problem

How might we re-envision the race-event experience to incorporate real-time data and modern mobile capabilities to make races for any skill-level more intuitive and ultimately bring race tracks into the future?

Solution

To deliver the best possible user experience, TrackTech required more than just advanced track management—it needed a custom-built, proprietary dashboard to simplify and streamline user and account management. This bespoke system was designed specifically to give administrators full control over all areas of TrackTech, ensuring seamless operations and intuitive management from a single interface.